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George Gozum & the renewed #BAO brand & logo

A new #BAO logo for the Negros Season of Culture. was recently launched to celebrate BAO, the unbowed carabao. BAO is the designated ambassador and voice for our Visayan roots in the Philippines. 

#BAO logo, 2026

BAO is a curator of our Visayan heritage who provides us with insightful observations that highlight and recommend a selection of activities and specialties of the Negros Island Region. #BAO regular posts are now available on social media in Facebook and Instagram, as well as Medium and Substack. 

#BAO logo launch on IG

George Gozum is the talented and skilled creator of the new and distinctive #BAO logo. A seasoned creative professional with extensive experience in fashion illustration, design, and branding. He currently serves as an Adjunct Professor at the Fashion Institute of Technology in New York City since August 2023. 

George also teaches fashion illustration as well as digital art and design. His freelance career began in 2019, collaborating with established clients on diverse print and digital projects - including Louis Vuitton, Hermés, and Estee Lauder.  

Previous positions include roles as Fashion Illustrator for Hugo Boss and Design Director for organizations like Shopbop, Ann Taylor, and Teddy Bear Holdings. 

George received his BA in Fine Arts with honors in Visual Communications from the University of the Philippines and a BA in Fine Arts from Ateneo de Manila University in the Philippines before relocating Stateside permanently. 

Kate's Paperie Monthly Tear Sheet & Blog

He is a close friend and long time creative collaborator of the Urra siblings, Angelica and Greg. Where George has designed the rebranding of beloved NYC paper icon, Kate's Paperie - when it was acquired by the family. As well as seasonal and promotional fashion designs and illustrations for Vintage Black Label. 


We are proud to add the new BAO logo to this stellar roster of designs and illustrations. Thanks to George Gozum and the genius that embodies the rebirth of the renewed brand that is BAO, the unbowed carabao. Mabuhay! 
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